Reality PPC - Generate And Create Profitable PPC Campaigns.

By Suzaku Earlsmith

Whether your campaign is successful or not, that depends on your conversion. This rule is true for each PPC campaign. The situation is a bit different from article marketing. PPC advertisers don't have any problem getting the traffic. Most of them fail to make the money due to low conversion.

These tips can help you cut 80% of your advertising cost and get the most from your campaign:

1. One keyword that works great is brand name. Anyone who's in buying phase won't type one word like money, business or debt. He would probably have in mind of what product, what brand and model to buy. These are some examples: Nikon Coolpix digital camera, Apple Macbook Pro and Canon Powershot SD1200IS.

2. You can get keyword ideas by browsing huge marketplace like Amazon or eBay. Take a look at popular product section. For Amazon, you would probably log on to its best seller section.

3. The tendency to buy is higher when one person needs solution for pain. This concept works great when promoting health markets. You can find tonnes of such keywords like "how to cure hemorrhoid in 48 hours", "how to cope with anxiety" and "how to reduce headache".

4. Understand why your customer needs one product. For example, those who want to buy registry cleaner probably experienced serious registry problem that leads to blue screen, slow computer and error messages.

5. Use your competitors and let them lose the money, instead of you. There are lots of tools that you can utilize to get list of keywords other marketers are bidding on. One example is Keyword Spy Pro.

6. Another way to use your competitors is by searching at Google for that keyword and capture screenshot of others' Google ads. If they withdraw their ads in less than three weeks, the keyword probably won't convert.

7. Use keyword tool like Google Keyword Tool or Keyword Elite in order to seek for high converting keywords. Try avoiding general terms like "make money online" or something like that due to high competition. Brainstorm and think of under the radar keywords if you can.

The conclusion is, in order to get the most from your ads, you need to learn how to use your competitors and keyword research tools properly. - 33377

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