SEO and the Economy Scramble

By Gregg Phillips

As the consumer spends less there will be an brief increase in the Cost Per Click bid as Pay Par Click advertisers attempt to get a boost in business. Brief, because without spending by consumers, the advertisers will drop like flies. It is a natural reaction in business. New advertisers will start bidding, but at a lower price and replace the front runners that drop off.

Search Optimizers that supply Organic Search Results will be getting a lot of extra business. As more and more businesses get the point that it is better to be seen all day every day rather than only when you pay to be seen. Look for good SEO to be in demand and short supply.

Organic Search Results are not Pay Per Click, but they aren't precisely at no cost either. Providing huge ranking and visibility takes industrious work in development, implementation, design, strategy and commitment. When an algorithm with over two hundred entity equations, each maintained and adjusted independently for charge and substance by separate teams, no five step method or magic program code is going to trick the search results. SEO is an venture however it has a far better choice than Pay Per Click.

The Business of Business Banking has been drying up. As the loans are getting difficult to get a company will have to be promoted in less customary way. No more wasting cash at large habitual media campaigns and Pay Per Click advertising. The fee will just show out of reach when business is focusing firm on the Return On Investment (ROI).

Good news for SEO. Since trackable progress can be shown when a starting point is established, a plan of attack formed and elements of the plan are implemented. One thing will determine if an individual business will be able to benefit from what SEO can do. How fast what the SEO determines needs to be done is put in action.

If you're a small business reading this, this is where you can really win in the coming year. The one thing that really stands in the way of big business is that it moves incredibly slowly. Painfully slowly. Small business has fewer people that are busy trying to justify their own importance to the business.

If you work for a big business, it really becomes simple, streamline the process of change or go the way of the dinosaur. The more departments you have to go through to implement change in your industry, the more likely you will be closing your doors this year.

One of the developments in search that have begun to see some focused benefit this past year have been "Local Search."

If you are traditional business with a physical location that you promote online then this is for you. Say a dentist or lawyer wants to be found in his geographical area, this kind of search will be helpful for you if you optimize your site for it. If you have fixed locations in several cities and only one website, it won't be much help. If you sell to the world it will be one more thing you have to overcome to be seen globally.

When times get tough, there are opportunities through change. - 33377

About the Author:

Organic Search Results are not Pay Per Click, but they aren't exactly given away either.

Dominate PPC Marketing With Keyword Elite 2

By Drake Dunn

Keyword Elite is a powerful tool created by Brad Callen to get the most lucrative and profitable traffic for your websites. Keyword Elite is a powerful keyword research program that combines the efforts of multiple sources from around the internet in order to deliver the most accurate and most profitable keywords. Finding the right keywords is absolutely necessary if you want to build a thriving online business or even just a side income online. Keyword Elite is built for online marketers that are overworked and looking for an edge over their competitors.

Keyword Elite 2 is a powerful software package that provides a range of tools to assist marketers in identifying niches and sub-niches. The software also has the ability to identify thousands of targeted keywords at the click of a button. The software even enables users to spy on adword campaigns to find which keywords are targeted by top web campaigners in that niche. It is therefore not only a time saver, but also enable the user to quickly identifying profitable keywords and adword campaigns.

If you want to automate all those tedious effort draining tasks associated with internet marketing... then Keyword Elite 2 is probably warrant you consideration.

Previously, I was doing it with excel spreadsheets and it has helped me save a lot of time by automated tasks such as creating keyword lists, analyzing keywords for use with SEO and PPC campaign.

Keyword Elite can also monitor your AdWords ads as well as those of your competitors to determine whether they are profitable or not. The idea is that if your competitors are running their ads continuously for a long period of time, it most likely is profitable since unprofitable keyword would have been cut.

Also with the help of this software you will be able to determine the link popularity of the top ten sites in Google for your keywords.

As if all this is not enough already, Keyword Elite 2 also identify keyword marketing strategies adopted by top search engines and assist in formulating appropriate keywords and backlink strategies.

Keyword Elite 2 provide you with a marketing edge. It not only save you loads of time by automating tedious tasks, but the user also benefit from the considerable internet marketing and SEO expertise of the developers of the package. - 33377

About the Author:

Learn more about the Secret keyword software that took me from $3.25/day to $236/day!. Stop by Drake Dunn's site to find out all about How he quadrupled his Adsense earnings! and what it can do for you.

Internet Advertising And PPC Getting Competition From The Bar And PowerBarClub

By Rich Carver

Anyone marketing on the Internet realizes that getting targeted traffic to their website is the toughest and most necessary job. It requires lots of work and money to build a website to show what your promoting. The product or opportunity being promoted is not nearly as important as getting enough people to the website to make a profit. So how can this be accomplished?

There are new additions daily to the "how to get traffic" publications. There are companies, and lots of them, with the sole objective of getting your site to the top. When you read all the books, articles, blogs, and take that big bucks course, it still comes down to one thing: buying traffic is the easiest and quickest solution.

There are many ways to purchase advertising on the Internet. More than $60 Billion is spent each year and most of it using pay-per-click or (PPC). Anyone who does not know what PPC is probably is very new to the Internet marketing business. The big three search engines, Google, Yahoo and Bing get most of the PPC advertising money since bidding on the best keywords can cost $5 to as much as $20 or more each time someone clicks on their ad. Large metropolitan markets cost the most but even in small less populated areas paying $1.50 for an unpopular keyword is common. Many times advertisers have to pay for the ad view even though the person clicking on the ad may be a child or someone just wanting to know what you are doing. This does increase the cost of advertising.

"Gurus" are always touting their PPC strategies to get better results for less money which makes PPC seem confusing to the beginner. But even its basic use is the quickest way to buy traffic to a website.

How would paying just 10 cents to have someone look at your ad sound? And you won't have to spend a dime for some guru's "secret". That's what The Bar is doing for PPC. That makes advertising affordable for so many new and struggling internet businesses trying to be competitive. It's also pulling huge attention from some of the biggest companies in the world.

Traffic is becoming the most sought after business asset there is, second only to word-of-mouth. The Bar is giving its advertisers that consistent targeted traffic at the lowest prices anywhere. New users are getting and sharing The Bar because it pays them and it's FREE. The PowerBarClub is helping users share The Bar and share in the profits of this revolutionary approach to internet advertising; and that's FREE. There is a new way for users and advertisers to help each other and it all started with The Bar. - 33377

About the Author:

Learn more about the PowerBarClub. Stop by Rich Carver's site and learn how The Bar is going to change the way advertising is going to be done on the Internet and how it can benefit you.

How To Make More With Google Adsense

By Michael Fleischner

I know it's hard to believe, but thousands of people are making money from Adsense. Adsense, the inverse of Google's Adwords system is a great way to earn a secondary income. However, the fact of the matter is that Adsense earnings alone wont make your rich. Ask website owners today about their earnings and you'll find only a few who make anything substantial. All that said, I've discovered a few techniques for increasing my Adsense earnings.

Your Adsense earnings are based on a variety of factors. This includes the ads you display, text, image, or both, and where you display them. Here are some key factors to consider before you place your Adsense code on your web site or blog. Certain placements on your web page can generate higher revenues and higher click throughs. The key is to use placements that have been proven to generate higher click through rates and therefore more revenue. Advertisements that are above the fold tend to perform better than those below.

Google has released a lot of information for advertisers regarding ideal placements and ad sizes. This information is based on reviewing data from across all of the advertisers withing the Google network. What is revealed in this information is that ads that appear on the top, left and bottom of the page, tend to have higher click through rates than other placements. Remember that this information is just a rule of thumb and doesn't hold true for every web site or web page.

For example, on content rich sites where users are reading specific content, ad blocks that flow with the text seem to perform well. Consider the behavior of your users and match your ad placement to their specific actions. Adsense ads can serve as a guide for users who are looking for relevant products or services related to the content on your web page. Give them the opportunity to find a product that solves a problem.

Another aspect of Adsense related to earning is selecting the proper ad sizes. Different ad sizes in different locations perform in different ways. In fact, sometimes changing an ad format slightly can produce a significantly better result. Many advertisers find that large rectangles in content areas work best, while more traditional banners produce fewer clicks. The best way to generate more revenue is to continually test ad performance using split tests.

The way in which you display your ads also has an impact on earning potential. Whether you are using the standard colors or a blended palette does make a difference. Some sites do better blending their ads in look and feel, making it more difficult for browsers to differentiate between content and ads. Others feel that contrast is necessary for users to notice ads. This may discourage click throughs but if other factors are fine tunes can have the opposite affect generating significant online revenue.

Alter the number of ads you're running on your page. Should you only have one ad or multiple ads? This all depends on the layout of your site, flow of traffic, and ultimately how everything looks together. If you site is too clutter, people will leave. On the other hand, too bare and you may find that users ignore your ads. Continually test the number of ad placements to determine what is idea. I have found that 2 - 3 placements per page works best.

Work with the Adsense elements we discussing above for optimizing your Adsense revenue. Thing about the number and size of your ads as well as design and placement. By working with these factors and testing them regularly, you can find just the right combination that delivers ad revenue on a regular basis and soon you'll be making an Adsense income. - 33377

About the Author:

Looking for guidance with your Internet marketing? Check out the Internet marketing forum for answers to your most difficult marketing questions. Get your web site ranked on top with our SEO training and learn SEO programs. Learn more at The Marketing Blog.

The Basics of a Solid Marketing Plan

By Michael Fleischner

In order to succeed with a basic marketing plan you need to concentrate on some core elements of a plan that targets the right audience and produces a specific result including lead generation or sales. For your marketing to produce results you should consider using multiple media formats.

There is so much competition today that the messages you use need to be one-of-a-kind. The effectiveness of any campaign is directly correlated to the quality of your list and the effectiveness of your offer. Before you even begin planning for your marketing campaign, think about your product and what motivates people to buy.

Over the past twelve years I have found that marketing results are relatively consistent when sound marketing techniques are applied. These techniques can be effective in virtually any industry and with any type of campaign you have. Consider developing your marketing campaign using these strategies:

Set specific marketing goals. Before you start, think about what you want your marketing campaign to accomplish. Most marketers focus on conversion but you need to define what that means for you and your campaign. Some marketers are looking for a sale while others are looking for a download. Before you get started, consider what action you want your respondents or visitors to take and how you are going to measure the result.

Segment your market carefully. Do not try to market to everyone. Choose a specific segment and focus your energies there. If you do, your campaign will be more successful. Considering the specific audience you are looking to attract and focusing on them, you can increase your chances of success tremendously. Review your current customer and find others like them if you wish to generate a positive return on investment.

Identify key messages points. What are the messages that resonate with your audience? Have you used headlines or email subject lines that have performed extremely well in the past? If so, use them to create a baseline and try to improve in later campaigns. You need to speak in the language that resonates with your customers if you are going to grab their attention and gain their trust.

Test your offers. The only way to run a successful marketing campaign is by testing various offers. Your offer is an essential component for driving results. Your best bet is to test multiple offers simultaneously by splitting your list or testing offers. Once you find and offer that works, try to beat its results during the next campaign.

Leverage an integrated marketing approach. Use more than one type of media if you wish to enhance your results. Do not settle for a single email, post card, or advertisement. Rather, discover the media that your segment uses to get their information and buy their products or services. This can help you determine the best way to reach them. Once you develop a campaign, utilize as many of these media types to convey your message and offer.

I have found that using these techniques are paramount to producing a favorable return on your marketing investment. In addition be mindful of campaign timing. Even if all of the above criteria are met, your campaign may still fall flat if you have not exposed your audience to the right message at the right time.

Be sure to review each of the aforementioned steps before creating your next marketing campaign. Your marketing is only going to be successful if you set specific goals, segment your market, focus on key messages, and create a compelling offer. I encourage you to experiment with different media to get your message across. - 33377

About the Author:

Michael Fleischner is an Internet marketing expert, author, and website owner who helps small and medium sized businesses enhance their marketing effectiveness. Discover powerful marketing strategies at The Marketing Blog.

PPC Meets Search Engine Optimization

By Michael Fleischner

The more I work with Internet marketing, the more I learn that all types of marketing are intertwined. In fact, many forms of marketing, like PPC can be critical to launching successful search engine optimization campaigns.

If you are already running your own pay-per-click campaigns, then you've been collecting valuable data than can have a tremendous influence on the success of your SEO. The most important thing to know is which information is can be used to inform other campaigns and how it can enhance the overall results you're looking for.

One of the most effective ways to use PPC is to drive qualified traffic to your website. Essentially, the way that pay-per-click works is that targeted keywords trigger an ad to appear. When the ad is displayed, users click-through to a landing page or website. These qualified visitors are the one's you want. With a little investigation and knowledge of the specific keywords that generate conversions, you can better focus your efforts for finding and attracting the right visitors to your website.

Most people focused exclusively on pay-per-click advertising may not have the full understanding of the true value of the information they collect. By knowing which keywords convert, they have the magic formula for marketing online. The terms that convert browsers to buyers can be applies to SEO. By optimizing only those terms that have shown conversions, search engine optimization can be more effective.

Once you have the answer and know which terms produce the greatest conversions, regardless of ad variation, then you SEO keywords have been determined. You want to generate organic traffic to the same keywords you're promoting through PPC as long as they are generating your highest conversions.

One way to think about this is a company that's selling widgets. If they use PPC, they probably know that the term, discount widget converts the highest of any keyword term. As a result, they should be focusing their organic campaigns around optimizing that particular keyword. Once the phrase appears at the top of the search results, one can reduce the amount spent via pay per click and enjoy the benefits of targeted traffic.

Optimizing for the right terms is a great start but won't close the deal. Once you drive traffic through organic search, your landing page must be relevant and have a strong call to action. Get your search engine optimization campaigns up and running and then consider your landing page strategy. Is your website taking advantage of every visitor? What type of conversion rates are you seeing. SEO is more than just attracting browsers, it's making sure they convert when they arrive at their destination.

Winning at search engine optimization begins with a winning PPC strategy, data, and a knowledge of what keywords convert for you. Armed with this information, you can influence your search engine campaigns and make sure you're focused on the phrases that generate the biggest bang for the buck. PPC and SEO really do work together. - 33377

About the Author:

Learn about today's secret weapon for earning a large income with PPC with our Content Bully Review. For additional SEO help learn more with our Instant Article Wizard Review where you'll discover a fantastic way to build quality links to your website.

Improve Your Rankings Quickly With the Help of SEO Tools

By Michael Fleischner

To be effective online, you must use the proper tools. This is true about almost everything in life but especially meaningful when it comes to search engine optimization. There are plenty of tools available on the world wide web for free and other tools, that provide more value, for either a one time payment or monthly fee. As a result, I wont spend a lot of time recommending products but rather discussion what you need them for.

Learn about your website. It has always been amazing to me that you don't know as much about your own website as you think you do. Not only do you need to know how your site is constructed, but its also beneficial to inspect the foundation. From my perspective the underlying code is key. Check your site against W3C standards to ensure it meets basic coding standards.

To be successful with any search engine optimization effort, you must begin by analyzing on page factors. By doing so, your creating a strong base upon which you can build a variety of search engine campaigns and have the greatest impact on your results. In addition, your optimization tool should allow you to evaluate on page criteria such as meta tags, keyword density, internal linking, and page load times. By evaluating these factors on a regular basis, you can improve web site ranking.

Google likes it fast. Don't make your web site pages overly complex. Pages that contain a lot of elements and large files rarely if ever achieve top rankings. Google rewards pages that are quick to load and can provide users with value. This value is calculated across more than 120 different elements and changes frequently. These criteria generally aren't a factor if a page loads too slowly.

Don't wait for search engines to spider your site. There is a log of question as to the value of this particular tip so I wouldn't make it your the basis of your SEO strategy. However, submitting your website URL to different search engines can prove beneficial. This is especially true after a major redesign or change to your site. It's always been my preference to wait for search engines to find my site. However, I have submitted new sites to Google and MSN just to let them know I'm out there.

Work on creating in bound links to your website. You want sites to connect to yours in the form of inbound links. This is essential because it shows the major search engines that your website provides a great deal of value to consumers. This linking also carries the benefit of providing page rank value and assigning information that is highly correlated to where your site is listed on search engines.

To improve the effectiveness of your online marketing, you must first consider you needs when it comes to on page and off page optimization. Whether you are trying to speed up your site, evaluate on page factors like meta tags, or focused on building links, you need a tool that can meet your needs. In some cases, you may need to use a combination of free and paid tools in order to meet your SEO related goals.

To get the most of your online marketing campaigns, SEO will give you the biggest boost. The good news is that you can succeed with organic rankings by using online tools that are cost effective and easy to use. Don't waste your precious time doing everything manually. Rather, spend time researching effective online tools and get going. You'll save valuable time and money. - 33377

About the Author:

Are you looking for the best strategies to SEO? Check out SEO Training from the experts. Get a head start with your search engine optimization with this FREE SEO Elite Software Review from leading webmasters.

Top Strategies For Number One Rankings

By Michael Fleischner

Anyone in search of the top Google ranking, or any other major search engine for that matter needs to have a good understanding of search engines, how they work, and how best to optimize your web site or blog. Don't fret though. Search engine optimization techniques are well recognized and easily applied to any web site or blog.

One of the best ways to achieve top rankings for any given keyword or phrase is through modeling the techniques used by today's top ranked web sites. Though many of these sites are using a variety of techniques, there is a good deal of overlap between top ranked websites. Here are a number of techniques they consistently use. These methods can be applied to any website or blog in search of improved rankings.

Researching keywords comes first. Do you wonder how you're going to reach the number one position? The answer is largely dependent on what keywords you are trying to rank out on top for and how competitive they are. One way to think about it is if you are trying to rank well for a term that every one else is trying to rank out on top for, you have a long hard road ahead of you. On the other hand, if you are trying to rank well for a term with little competition, your odds of achieving search engine success go up significantly.

Focus on your different meta tags. Unfortunately meta tags aren't weighted as heavily as they once were but that doesn't mean that they are no longer important. Meta tags provide search engines with information about your website, the content you offer, and many other aspects that can influence your on page optimization. Take the necessary time to develop the right meta tags for your site making sure to reflect the content you provide. This consistency can help with search engine placement.

Pages should load as fast as possible. Speed is everything when it comes to search engines. Sites like Google and Yahoo want to give browsers access to valuable content. This is next to impossible if they never reach the content they are looking for. If you want to improve rankings, be aware of how quickly your site loads compared to competitive sites. The faster it is the better you'll be.

It's all about in-bound links. Today's leading search engine uses a complex algorithm that puts a significant amount of weight on the number and value of in-bound links. The patented formula of Google page rank captures the value of more than one hundred and twenty factors associated with each and every web page on the Net. Many of these factors are dependent upon link value and significantly influence Google search results.

The majority of search engines will never reveal their true criteria for evaluating web sites and generating rankings. We do know however what top web sites have in common when we analyze the number one ranked sites across disciplines. As a result search engine optimization best practices have come to the forefront and can be applied to virtually any website or blog. - 33377

About the Author:

Seeking the number one ranking for your web site? Take the seo training course from leading search engine optimization experts and learn seo quickly. Top rankings are only a click away.

Using Content Networks To Improve PPC Results

By Michael Fleischner

When starting out in pay-per-click marketing, there wasn't a lot of information on the web about the different types of Adwords related networks including search, search partners, or Google's content network. Unfortunately the same is true today.

Much of the available information online comes from pay per click gurus who have extensive experience with pay per click marketing. The reality is that these folks have tried and failed on a large scale. They now share this information but at a high cost. The end result is that most PPC marketers abandon pay per click altogether and just focus on search.

Many people are making money today on Google's content network thanks to the help of new resources and information. As more online marketing professionals have been using pay-per-click and working to enhance the overall quality of their campaigns, they've been turning to Content Network advertising in large numbers. As they learn, they share their information and improve the overall interest in making money with content.

One of the most popular strategies is grouping related keywords for your content network Ad groups. An ad group is a set of related keywords used to trigger a pay-per-click ad. By using about 30 to 50 keywords per adgroup, search engines have a better way to classify your targeted content and serve up ads appropriately. The result is a higher click through rate, quality score, and related cost reduction.

One of the most well known research tools associated with the content network is Content Bully. This product is offered by the same team that developed PPC Bully which extracts the most profitable PPC campaigns based on numerous data elements. Content Bully provides the same level of research, providing guidance on profitable pay per click campaigns via the content network.

The benefit of using online tools to assess current content network results is that doing so saves time and energy. Content network related ads often have to run for some time before you can determine true effectiveness. By using a tool such as Content Bully, much of the time, energy, and effort required to analyze the effectiveness of a PPC campaign is removed, allowing you to focus making large scale campaigns all that more effective.

Not only can PPC software help with identifying profitable campaigns on the content network, but it can also help you choose the best affiliate products to market. When you know where advertisers are spending significant marketing dollars, you quickly see the products they are promoting and how they're promoting them. This is just one of the best ways to find affiliate products quickly. So consider how you can best identify which products to sell and how to sell them.

Once you've had an chance to research the best practices associated with PPC marketing on content related networks, consider using software or informational products to help generate profitable results. This can be done easily as there are a number of products available online and free downloads. Consider using a web based tool to reduce your workload and improve results. You'll need to scale your efforts if you want to succeed. - 33377

About the Author:

Do you want to begin generating profitable Google content network campaigns within minutes? Can you say Content Bully? Download today's leading PPC content network software absolutely free by reading our Content Bully Review.