Good Things For Business Marketing

By Joey R. Cooke

Marketing Services using Search Engines will be measured successful if it will brought a business in the peak of internet. And that will only happen if the search engine that they are using is one of the best considered promotion for engine services. So the question arises: are search engine marketing services the key to your own stimulus plan?

You may not be aware of this, but 81% users of the Internet uses search engine upon their quest for data? The information will be found if they use the portals of the internet towards that certain domain they wanted to go. Therefore, it gives the hint that doing your marketing strategy here should be done in the most careful manner.

However, it is unfortunate to say that some businesses that already have the website still is a failure to making their product saleable online. Why is this so? They have not considered the compatibility of search engines.

Consider the work of search engine for you to understand more clearly the process. The PPC, where the business entity has to pay its advertisement host for the ads that was clicked. Though that way, visitors will be lead to your website. The expense for this will be called as the CPC. You will pay this to the Internet publishers and also the host I am talking earlier. And yet you may be dissatisfied that it will most probably generate only small ROI. Nevertheless, its up to you to still pursue this.

With the use of PPC in any part of the globe may an Internet user be situated, they will have the chance to purchase your products online. This will increase your sales if you only have to be patient. Plus this gives the merchant not so much of an expense at all.

The three largest networks that operate PPC are the Google Adowrds, Microsoft adCenter and the Yahoo! Search Marketing. They operate either Flat-rate PPC where payment has to be for each click or Bid-based PPC where they have contract signing to have private auction as to who's advertising network will advertise their ads.

When the business applies for SEO or the Optimization, it will increase the quality of traffic in your website. Like in the case of selling where your products' photos and description are displayed online. Through this, your audience will be more familiar that your products do exist. SEO in this manner will attain the higher ranking of your website in different search engines and directories. Some engine services that are also popular are SEM engine marketing and SEO advertising. They can inasmuch increase the online standard of your site.

Now can you say that this is the guaranteed marketing plan for your business promotion in the internet? You have to think of your target audience. This doesn't require much of the expertise. You only need to be conscious of your surrounding so to speak with your position in search in engines ranking. The secret here is for you to be listed in the first 20 or 30 ranks to be ahead of your competitors. After all, you can assume competitions to be present too. Do you have to question yourself again if search engine marketing services the key to your own stimulus plan? I think you already have reason to answer. - 33377

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SEO and Backlink Building

By Justin Harrison

Backlinks can help raise your site from the bottom on the barrel to the top of the search engine list. This kind of feat takes more than just good SEO tactics on your site. It takes a few quality backlinks from others.

Backlinking is essential to getting traffic on a web page. Backlinking is when a site you have linked to puts a link on their site for yours. As you will notice, two or three good back links is the key to a lot of hits.

When somebody embeds a link to your page, they are implying that they value the content of your site. When Google or any other major search engine spots this link, they tally it like a vote.

The anchor text takes priority over the quantity of links to your site. An anchor text is the text which you can see and click on for a text link. A search engine can locate your anchor text and utilize it to determine the nature of your site.

Having good anchor text in your backlinks is also very important if you want to up your site traffic. You want these links to include your main keywords whenever it is possible to increase your ranks. Now that we have explained the importance of backlinks, let us investigate a few ways to get them.

The best way to get links to your site is to offer content that is high-quality and unique. Try being controversial or different. This will make people link to your site.

To the extent possible, simplify the process of reaching your web site from other web sites. One way to do this is by offering a "Link to Us" section, with copy/paste-able html segments. Obviously you should embed keywords in the anchor text of your site.

Create articles and enter them in directories containing articles. This will cause them to be selected and posted on many sites with links to your site in the Resource Box. Just one article could result in dozens of links. You might also pick a few sites in your target market and offer to provide a regular column. Or agree to share content so each site receives a hyperlink. - 33377

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Local Geo Targeted SEO In The West Midlands Can Increase Your Profit

By Adam Berry

If you are looking for a simple way to make it easier for customers to find your business in the West Midlands, then search engine optimization may be the perfect solution. Local geo targeted SEO in the West Midlands can give your business the jumpstart it needs to create more sales every day.

By creating a website that lets customers find your business easily online, you can increase the amount of interest there is in your business dramatically. The more potential customers you have reviewing your services, the more likely it is that you will increase the amount of business you do.

These customers also generally go with the first company they come across when they are searching locally, because the only demand they have is that the company is reputable and can help them in their area.

When you take advantage of SEO strategies, you are not only getting ahead of all of your competition worldwide, but you are also getting vastly ahead of your local competition, especially when you target local customers. The best way to target local customers is by having a website that specifically mentions the location you are in.

There is also the ability to place your business information on maps that users are searching through on search engines. These are a great source for finding new customers.

Search engine optimization is one of the most powerful tools an advertiser can use in today's computer age. Customers are not resorting to phone books and other outdated methods for finding the help they need anymore. The amount of users who find the information they are looking for online is increasing by very large amounts every single year. This is why, if you own a business, you need to make sure that your information is easily accessible through local geo targeted SEO in the West Midlands. - 33377

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Making Money On Google - How To Profit From Google Traffic

By Alexandrie Earlsmith

Can you really make money on Google? There are many scam companies that abuse Google's name and claim you can earn profit from this company. Thanks to this, many people misunderstood and think that Google sponsors some kind of investment program to make people rich. Yes, it is true Google can help you making money online, but you need to work on your own.

Think about selling stuff at eBay marketplace. One potential customer will visit and search at eBay. If you are an eBay seller, this customer will find your business and pay you money.

The case is no different for making money on Google. Anyone with problems will actively search for information or solution. They will depend on search engines like Google or Bing for this purpose. If your website provides the relevant solution, they will probably find and buy from you.

What makes money making on Google is so exciting?

1. You can save time and money on product creation. Based on my experience, there are thousands of companies are going to pay common people like you and me. All you need to do is send them real customers. After that, you will be credited for sales. This business model is known as affiliate marketing and very popular these days.

2. You can also make money by selling ads. The concept is similar to Google, MSN or Youtube, which earn money by placing banner or text ads in their website. If you are using Gmail, probably you've seen such ads in your inbox. You can also generate massive income this way if you create and publish a website on the internet.

3. Almost all assets necessary are available for free. Today, most program are available on the internet for free, including web space and site builder. You don't need to learn how to create a good-looking website. Get professional templates and site builder for free at Weebly or Tripod. Even better, you can also sell products from Amazon or Clickbank marketplace without any registration fee.

4. The traffic is for free. This is not offline business where you need to pay for monthly rent so people will know about your business. On the internet, all you need is to provide relevant, quality content. Then, Google will rank your website and send traffic to your for free. - 33377

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Pay Per Click Google Content Network Strategies

By Tyson Bradshaw

The Google Content Network provides a huge advertising platform to get massive traffic to your websites. Clicks are relatively cheap, with some successful campaigns reporting rates as low as $.02 per click. This part of Google's advertising platform is geared towards hundreds of thousands of websites across the internet reaching an astounding 80% of internet users around the world.

The content network is a unique system because it spans many different industries and niches making it easy for advertisers to place their ads to an audience that is looking for particular niches and resources. By matching up related advertisements to popular niches, Google has created a smart way to online businesses to profit with high quality targeted traffic.

The difference between the search network and the content network is that in search, users are shown advertisements based on keyword searches that are relative to the advertisers campaign, whereas with the content network, advertisements are shown to users as they research specific interests and surf websites that are related to the advertiser's keywords.

When you are first starting your campaigns, it is important to run your Search and Content campaigns separately. They are two extremely different advertising systems, and you do not want to confuse the two different types of traffic. Keeping everything separate will also keep you organized which is critical in creating a money making Google ad campaign.

One common feature similar to the search and content networks is to test your ad campaigns with both types of advertising. Trying different creatives and formats will help you to discover what converts better for you.

One important key to using the content network effectively is to track everything in your ad campaign. You need to have a solid tracking system in place to see where your traffic is coming from, and what keywords and ads are converting. Google Analytics provides a free platform for tracking your ads effectiveness, and the software is web based and relatively simple to use. - 33377

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What is The Difference Between Organic SEO and PPC (Pay Per Click)

By Gabe East

SEO is known as Search Engine Optimization. It is known as the way of analyzing and constructing individual web pages, as well as the entire sites, so that they can be visible, analyzed, and then indexed by diverse search engines.

With the use of SEO you can easily build your website or webpage's content more relevant, interesting, entertaining and easily read by search engines and their crawling and indexing software.

Is SEO of huge importance to you? SEO is significant for online business in order for your clients to find you when they search the services you provide online. If you customers cannot be able find your telephone number and address of your business, do you think your business will live for a very long period of time?

It is important that potential customers will be able to locate your web site easily. If your website has low traffic then potential customers might not even know that your website exists.

Organic SEO, also identified as natural SEO, is the term given to the process of generating traffic from natural search engine optimization methods. This includes a combination of design, user friendliness, keyword density/placement, hidden tags, backlinks and content geared toward directing targeted visitors to your website for definite terms.

PPC (pay per click) is paid placement, based on bidding. PPC ads appear on the top and to the right of organic search results in a slightly shaded box area, which states that the ads are paid. Studies show that 80% of consumers don't click on paid ads, and move straight to the organic listings. PPC is also open to fraud and less ROI since your competitors or people clicking on the ads costs you each time. Costs per click vary on your industry and competition.

For more information, or to receive a free ranking report or Google top 10 analysis, visit www.clarkseo.com - Orange County California SEO providers. - 33377

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The Perfect Combination For Your Online Business - AdSense and Amazon

By Veronica Carrillo

I am getting more and more excited every day about making money with AdSense. Yesterday, I had my best day yet, making twelve dollars. The funny thing about it was that it was all with one website. The website that made the twelve dollars usually only makes fifty cents or so per day, compared to all the rest that normally earn three to four dollars per day, but did not earn any money yesterday.

Lately, I have been working at building another stream of online income through AdSense. I had messed around with AdSense a bit before, but never really gave it a serious enough effort. In two years time, I had only earned fifty dollars at it. About two and a half months ago, I started working at building AdSense websites again. This time, I gave it all the effort I had previously put into building a successful products based business. The results showed very quickly.

In the first month, I brought my AdSense income up another fifty dollars, breaking the one hundred dollar threshold and giving me my first payday from Google. That felt great, but the following month only stayed steady, bringing in fifty two dollars worth of clicks. That made me more determined than ever.

It is funny how things all work out. When one or more of my AdSense websites have a bad day, the other ones seem to pick up the slack. Overall, I can notice a considerable increase in AdSense income each month.

This month, for instance, I made more than fifty dollars in the first eleven days. This number matches the entire income for last month.

The difference between the one in twenty who succeed in business and the nineteen in twenty who fail is not the luck of the draw; it is how hard they are willing to work. I know that I am the one in twenty who will succeed in business. I know this because I work extremely hard and will not quit. - 33377

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Article Marketing 101

By Justin Harrison

Marketing an article involves developing the article and publishing it with the aim of getting higher credibility of your business, by becoming an expert in your field and taking it higher up the search engine results.

Of course as with any type of advertising campaign if you choose this approach it is essential that you have a well-developed marketing strategy firmly in place in order for you to be successful. You will need to take into account the objectives in your plans for using articles to market your business, decide who will actually be writing the articles, and develop an efficient resource box for you to go over all of your information and decide where you want to place the articles once they have actually been written.

Article marketing generally has a single main objective: to bring in traffic to a designated website. You should write a variety of high quality articles to achieve this goal. Your traffic will not improve from a few, one or two, simple articles. Instead, you will need to put in a lot of effort in writing, or commissioning, a constant series of articles.

Provided you have the time and inclination, training to write articles can add an important skill. Contrary to popular belief, one can become skilled at writing articles through training unlike the need to have real talent needed to write a best-seller. It is critical to select a subject that you understand and that is related to your business.

The articles you write need to be compelling, full of information, and present your company as an expert in your industry. You shouldn't advertise products because this discourages readers, but you should provide helpful information on topics related to your product.

Freelance writers are able to write your articles if you don't feel comfortable writing them. Make sure you check out their reputation and verify they provide high quality work that is not plagiarized.

In your marketing strategy development, the final step is to decide where your articles should be published. You can target your ideal demographic by using blogs, websites and social networks which are related to your product or service.

Marketing articles can be an excellent method because a good article could be copied many times on the Internet and each time it is copied the number of links to your site increases. - 33377

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Reality PPC Review - How To Research And Create Profitable PPC Campaigns

By James Rave Smith

Market and keyword research are some of the methods taught inside Reality PPC. Especially for online business, research is an important process. You must sell only what's already selling for others and not what you think people want.

The great thing about online business, is others already provide the information you need for free. These are some useful steps before jumping into one market:

1. See what products are hot selling. By starting with product first, you can simply get both market idea and great products to promote. You can do so by using Clickbank marketplace or CB Engine. Sort your search result by gravity and see what's coming up.

2. On the other had, you can start by analyzing total searchers per month. This can be done with Google Keyword Tool. You might start by entering one related keyword phrase and then see the results. The higher search volume, the better.

3. Pick market with decent amount of competitors. Avoid any market that doesn't have any competitor. Probably there's no money inside it. While market which is saturated is not good for you either.

4. Just for testing purpose, you can send traffic directly to your affiliate link. Before creating a website, it is wise to determine whether that keyword is worth targeting or not. Therefore, send traffic directly to your affiliate link, using Yahoo Search Marketing. Due to their quality score rules, Google is not suitable for direct linking lately.

5. It would be safer to start as affiliate first. By starting as affiliate, you will implement basic marketing practice and get clear view about your target marketing. Plus, you can test market profitability. You don't want to create a product in unprofitable niches.

6. Use certain tools to copy successful campaigns. There are lots of marketers who already made millions per year with PPC. The great news is, you can utilize certain tools top spy and use their campaigns to your advantage.

7. Paid keyword tools like Wordtracker and Keyword Elite can uncover secret keywords. These tools have certain features that allows you to reveal others profitable campaigns, brainstorm for more keyword ideas. Super affiliates can generate lots of profitable keywords automatically thanks to these tools. - 33377

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3 Things To Do NOW To Get A Load Of Customers

By John Barry

You hear it everywhere that with today's economy its difficult to make it. But I'm here to tell you otherwise. The situation we are in is an actually ideal time to take over your competition, get a flood of new customers and get into position to start making real profits. The real point is to use your head and use all your resources right.

Here are the 3 things you should do immediately to start generating a flood of leads while keeping the costs low.

1. Market Your Business Online The Internet is a huge force and consumers are relying on it big time. Consequently, other media like the yellow pages and newspapers are dying a slow death. If you're still spending money these, I hope it's only because you're already maxing out your Internet marketing efforts.

You see, with Pay Per Click marketing you create targeted ads that position you in front of interested, ready-to-buy prospects at the EXACT moment they're looking for you. Plus, you only pay when someone clicks on your ad.

Apart from PPC, Search Engine Optimization (SEO) is a part of Online marketing that is FREE! SEO is a process of getting your website ranking higher by getting the search engines to recognize you have the right content for certain keywords.

For example, if you're in Pearland, TX and you provide chiropractor services, you'd want to rank well for 'chiropractor Pearland TX'. If you can get your website onto page 1 of Google, the amount of traffic it could generate could keep you busy for the next 5 years.

Really I don't agree with traditional SEO companies who only want to rank your website on the 1st page of Google. With certain techniques you can have your company on every single spot on Google's first page.

2. Utilize Highly Targeted Direct Mail You are wasting your time and money if you are sending out direct mail that is not highly targeted.

Direct mail is still one of the most effective means of generating new prospects and clients, but only if done correctly. Unfortunately, most companies blast out 5,000 postcards to names within a certain area, but they don't give any thought as to how qualified that 'prospect' truly is.

To see real results cut your list down depending on your budget so that you can send out a series of marketing pieces one per month for a whole year to qualified prospects.

Yes it seems like a lot, but the results you'll generate will absolutely blow away the traditional 'blast out 5K postcards in the Spring and in the Fall'.

3. Utilize Joint Venture Relationships This highly powerful method is often forgotten about. I mean who doesn't want to get their marketing message in front of lots of people without the huge time and expenses.

But when you partner up with businesses that are servicing your ideal clients now you bypass both the time and expense parts because you're using the trust and credibility your JV partner has with their client list.

The ideal way to go about this is to locate a non-competitive companies that are servicing your ideal customer. Then come up with a great deal you can offer them and let your new JV partner that they can offer this 'gift' to their clients.

Next your partner sends out a marketing piece informing his customers of this 'free gift'. This gives him a lot of satisfied customers and gets you a boatload of new qualified customers for your business.

Really, things aren't as bad as they sound but I'm not going to tell you they are perfect either.

However, it doesn't mean you can't still create a thriving, profitable business amidst the storm. All it takes is a little focus, some determination, but most importantly SMART execution of solid business principles.

I've shared 3 such ideas with you today, so now it's up to you to put them into effect for your business! - 33377

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Smart SEO To Beat The Recession

By Michael T Cain

The world is currently going through one of the biggest economic crises, and this has led everyone looking for new techniques to market their businesses, and attract a strong customer base. This continuing crisis is making all the business owners think that what will be the best marketing strategy that will keep them ahead of the other companies.

Internet has become very handy for marketing purposes, as more, and more customers now prefer using it to search for all kinds of products, or services. Every company today, regardless of what product or service they offer, finds it necessary to maintain a company website providing information about the company, and its products.

When an organisation wants to increase its customers, or to state simply, when a company wants to expand, it looks for more, and more customers, and the marketers use methods, and techniques to attract more, and more potential customers towards the company. In the modern world of technology, the internet is being utilised intensively for this purpose, especially for organisations, which are related to technology directly or indirectly.

The website of a company should provide information about the company and the products is important, but another important step is to direct traffic to this website. Consumers all over the world are looking for products through search engines like Google, and Yahoo, and the list goes on. What the company is concerned about is that whenever a potential customer searches for something similar to their product, the search engine should show the link of their website among the top results.

According to a research, most people only view the first one or two pages of the search results, and try to look for their solution in these first 10 or 20 results. Therefore, only those links have a chance of receiving hits, which are listed in the first or second page of the search results. With the growing need of companies to use methodologies to increase their websites visibility to search engines, a specialised field has been formed called Search Engine Optimisation (SEO).

SEO means that you are using specific kinds of methods to increase the visibility of a particular website, so that it is listed among the first few results for a related search. This helps increase the chances of this website getting this by a vast number of potential customers, and ultimately increasing business for this website.

If a product is getting more exposure, it has more chances of convincing people that it holds the solution to their particular need, and a greater fraction of these people will actually buy the product. Therefore, this becomes a very good tool to fight against recession. Sales are dropping everywhere, every company is trying to increase their customer base, and SEO is the way to go.

There are other forms of marketing that can help any company attract more customers, but SEO is very useful for an organisation that is looking to expand into the international market, and look for new sale points beyond the country of origin. - 33377

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Impressive Ways To Maximize Your PPC Campaign

By Anthony Flores

The internet is substituting the old-school ads that companies used to use like yellow pages, billboards & even television in some areas. The internet is by far the best place for savvy PPC Management experts to overwhelm other companies in their local area. Good news - if you haven't started advertising on the internet yet, you haven't totally missed out. Here are strong suggestions to get you new business from the internet:

1. Optimize your site right away. Start to optimize your website. You are invisible to people looking specifically for you every day. There are literally thousands of searches every month by someone looking for a businesses like yours in the Bay Area (or whatever your city is). Bottom line, you need to be found on Google, Yahoo & Bing, ideally the first page. That is what optimization does for you. If done well, optimization will get you on the first page for the most-searched phrases internet users are typing in.

2. Pass On The Responsibility - Yes, there are many tagging changes you can do to help yourself, but there is only so much tweaking of your meta tags, italicizing your text, heading improvements and other simple optimization techniques you can do yourself. Why do people hire you? Because you're a professional. Whatever money you spend on a competent SEO Consultant is money well spent. But do your research. Don't just hire your brother-in-law who designs websites. Make sure they are good at optimizing other businesses like your sites, as some business areas are incredibly competitive and difficult to get on page one.

3. Think Quality When Creating Your Website - Think like a critic. Don't go on the cheap for this one. You are competing with others who know the value of first impressions. Think of your site as a something to bring you business. The true purpose of your PPC Management is to compel them to email or call you. And don't just focus on the people who are looking for you on Yahoo and don't know who you are yet, but make sure you keep the people who are handed to you!

A happy customer suggests to their friend to call you, where are they going to go to look YOU up? Correct! The internet! So when they type your name into Yahoo, be certain that what they see is not just a slapped-together website. The last thing you want is for a potential customer to be so disinterested with your site that once they find you, they go back to Google buy from someone else.

Check up on them too. Go To Google and search for SEO Los Angeles. If their own site shows up for those highly-searched terms, then they probably have the knowledge to get your web site ranked high too.

Expand your internet presence. If you want to master PPC Management, use these tips and take advantage of the power of the internet. Good luck, share your success too! I'm happy to share also! - 33377

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PPC Loophole tips - Generate more traffic with less work.

By Jamie Earlsmith

PPC Loophole members will stand a chance to learn how to quadruple traffic using Google Adwords PPC without much work. As PPC user, you might skip backlinks and other problems related to SEO, but don't expect too much traffic from each keyword. In most cases, Google will display your ads as small text on right side of their search result.

Hence, you can expect lower click through rate compared to free listings, especially when you are in position five or lower. Remember, Google really concerns about your click through rate and reward higher quality score based on your CTR. Below, I listed tips on how to attract more click and get more PPC traffic:

1. Optimize your ads for better quality score. Google will rank a relevant advertiser higher than the rest. So, make sure to optimize your ads, including the text, landing page and keywords so they will match with each other and stays relevant.

2. Increase the bid price and get position three or higher. If you are using PPC for a while, you will notice that overall CTR for position one, two and three is higher. Usually, Google will place ads in third position in the middle, so it will be more attractive and looks similar to organic search results. That's why the CTR is much higher. One way to make your ads being placed at such position is by increasing bid price.

3. Test and try writing better ads. Remember to include the keyword inside your ads title and its description. Adding the keywords will attract more clicks since Google will display the text in bold. Plus, you will be rewarded higher quality score and position due to relevancy factor.

4. Adding scarcity factors. Unless if you are promoting an established brand, people tend to get skeptical and afraid of scam products. From my experiments, it is proven that adding words like "warning", "lies", "don't buy" and "scam" will result in better CTR.

5. Use even more specific keywords. The more specific your keywords, the more you understand your customers. The easier you state the benefits of your product in the ads text. This will result in higher CTR.

6. Ask question. If you put a normal statement, they will tend to ignore. However, if you ask them something, they will stop, answer the question and click if your description is relevant to their problem. Very useful tricks when comes to problem related keywords.

7. Avoid as many competition as you can. Too many competition will result in high cost-per-click and low click through rate. Think about less competitive keywords. You might utilize tools like Market Samurai or Keyword Elite to generate such keywords. - 33377

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Lessons learnt in Pay Per Click Internet Marketing - How to Avoid Costly Mistakes for a Successful Home Based Business

By Justine Simard

When starting a network marketing or small business using internet marketing, many people have limited experience or knowledge in the industry. This can lead to a few mistakes when applying the first internet marketing strategies for building a successful home based business. Those mistakes can not only cost money, but can also affect one's confidence and motivation.

One of those mistakes is using pay per click marketing without adequate knowledge.

I'm not saying that you should become a theoretical pro before you start marketing your business, but you must learn as much as you can as early as you can. When you start marketing for a successful home based business online, you are likely to use pay per click marketing as it is a very efficient strategy to bring traffic immediately. The problem is that the less you know and apply the right tactics with pay per click marketing, the more it will cost you! Amateur pay per click marketing can be very damaging to your finances in 3 different ways:

1. You may need to pay more per click to have a good position on the search engines 2. You may receive a great amount of traffic, but poor quality leads (quantity vs. quality) 3. You may have poor performing ads which bring no traffic, and therefore no leads and no income, and take you further from having a successful home based business.

I was really pleased when at first I saw how many people were driven to my ads and my website: I was getting great click through rates, my ads were performing well, and many people were even taking the next step on my website and entering their details. BUT, I realised after an expensive month generating more than 1000 clicks and more than 100 leads that I was speaking to the wrong people. Sure, people were interested in learning more about my successful home based business, products and opportunity, but where were all the seriously determined entrepreneur-minded people I was truly looking for? I did get a few great leads out of these numbers, but the truth is, it cost me a lot more time, money and energy than it should have, and in the process the people I was really looking for probably didn't even see my ads.

There are plenty of resources to help you learn how to use pay per click marketing effectively, how to improve your website ranking, and how to reach the right audience and get quality leads. The bottom line is, the less you learn about those principles and techniques, the more it will cost you and the less it will pay off in terms of having a successful home based business.

I have some recommendations for tackling pay per click marketing when you start marketing your successful home based business online:

1. This is a must: Learn the basics on pay per click marketing. The 'Definitive Guide to Google Adwords' by Perry Marshall is a great tool, straight-forward yet comprehensive, and will help you create your campaigns and assess your results.

2. Get some basic knowledge on how websites are picked up and ranked by search engines. You need this so that you can choose an effective title, description, keywords, content and links for your website and to expose your successful home based business.

3. Continue to broaden your knowledge and apply new strategies step by step to continually grow your successful home based business. Do make sure you know the basics before you start spending your entire marketing budget (it may be worth waiting another 1-2 weeks to learn more before marketing your business), and then get into the more advanced stuff. Continually analyse your results and refine your marketing campaigns. Remember that the internet is always changing and what works today may not work forever.

4. Identify your target market. Build your ads to specifically talk to your audience. Ask yourself if your ads could be misleading or have other meanings - this is how you get the wrong people to click on your ads (and pay for it). Ensure that the content on your website is also targeted at your audience; even though you have already been charged for a click by the time they get there, you don't want to waste more time and energy calling the wrong prospects if they opt-in your website. You can use the content on your website to help people pre-qualify themselves to your successful home based business before signing up and becoming a lead.

5. Record and analyse statistics on your leads. How many were not actually looking for your type of product or business? How many were not serious candidates for your successful home based business? How many quality leads resulted from your efforts and investment? How much did each lead cost you? Find out what works and what doesn't work and change your marketing strategies accordingly.

6. Consider this: less traffic (especially the paid one) can be a good thing. You don't want to waste money on bad leads. In terms of cost-effectiveness and getting results, traffic quality is better than traffic quantity in a successful home based business. No more hit and miss.

7. Until you have sufficient knowledge to create campaigns that generate quality leads for yourself, consider using the services of an expert marketer. For example, you may be able to join a marketing cooperative within your company. However, be cautious about purchasing leads from a third party, as you may not know the origin, nature or quality of those leads and their suitability for your successful home based business. - 33377

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Do The Proper Product Research And Make A Better Product!

By Anthony M. Flores

Many people have some idea of something that might prove to be a quick seller over the net. Their enthusiasm often causes them to become impatient, wanting to begin marketing their item immediately. Although it can be difficult, it is important that you research your idea thoroughly before you market it. It will make business more profitable right away. It is always better to save money by doing a job correctly the first time around. Costly re-dos and poor sales will be more expensive to correct.

Sit down and do some looking--analyze how many consumers are looking for that particular product online?

You want to attract people who are shopping, rather than traffic that is just looking for information. It is important for the traffic to translate into sales. You will have to accept that you may end up trying to sell a completely different product entirely once you have done your research. If you want to be successful, you have to be honest with yourself and not fool yourself.

Lets say you somehow run into someone at a gum factory, and will give you a smoking deal on bubble gum. You can buy from him all day long for 30 cents a pack. You see it sold in the convenience store & gas station for $1.50 each, and the lowest price youve ever seen it was for $1.10 at a warehouse store. So lets say you want to undercut everyone & sell it for .80 each " You can triple your money right away! Good deal, right? Well.maybe.

You will need to do some research to see how many consumers are actively searching for taffy to purchase online through Google. While the term taffy may be entered into the Google search engine 450,000 times each month, it may seem like an awesome deal. Sounds like a good deal. Correct? But, hold up... What if you altered the query to "taffy for sale"? If you were looking for places that sell taffy online, isn't that what you would enter? Check and see how often that particular query is entered.

You see that it only had 400 hits last month. Taking that into consideration, you must calculate your costs and how many you would have to sell to see a profit. Is it still worth it to sell this item? Well, looking at it that way, it doesn't look like you'll be able to make enough money selling the item even if you can get it cheap.

Many people overlook this crucial step that is essential for deciding what product you should sell and how you should go about it. Maintaining realistic expectations is also of the utmost importance. You may find that during your research that you stumble upon a less competitive and far more profitable venture that is perfect for you. - 33377

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Get A Flood Of Customers With These 3 Steps

By John Barry

You hear it everywhere that with today's economy its difficult to make it. But I'm here to tell you otherwise. The situation we are in is an actually ideal time to take over your competition, get a flood of new customers and get into position to start making real profits. The real point is to use your head and use all your resources right.

What I am going to share with you are the 3 things you need to do right now to generate tons of leads in the most cost effective manner.

1. Market Your Local Business Online Customers are counting on the Internet more than ever to find businesses they want to use. Unlike media like the yellow pages and the newspapers who are fading away, the Internet is gaining momentum. You should not be using these media unless you are already maximizing your budget on Internet marketing.

With Pay Per Click marketing you can make targeted ads that put you in front of ready to buy prospects right at the time they are looking for you. Also you are only paying when someone clicks on your ad.

It is called "Pay" per click for a reason, you are spending a lil money to get someone to come to your site. Another area of online marketing that is more cost effective (FREE!) is Search Engine Optimization (SEO). This is the process of making your website appealing to the search engines so you get ranked high for certain keywords.

For example, if you're in Pearland, TX and you provide chiropractor services, you'd want to rank well for 'chiropractor Pearland TX'. If you can get your website onto page 1 of Google, the amount of traffic it could generate could keep you busy for the next 5 years.

Most SEO companies only try to get you one spot on the 1st page of Google but with certain techniques you can have your company in every position of the search engines.

2. Add Highly Targeted Direct Mail Your money and time are being wasted if you are just sending out direct mail that is not highly targeted.

The most effective means of getting new customers is still direct mail but that is only if its done right. Most companies send out thousands of postcards to people in a general area but don't consider if they really are a prospect.

To see real results cut your list down depending on your budget so that you can send out a series of marketing pieces one per month for a whole year to qualified prospects.

I know it sounds like overkill but your results will far outweigh your traditional random blasting out of marketing pieces.

3. Utilize Joint Venture Partnerships This highly powerful method is often forgotten about. I mean who doesn't want to get their marketing message in front of lots of people without the huge time and expenses.

But when you partner up with businesses that are already servicing your ideal client you bypass both the time and expense part because you're borrowing the trust and credibility your JV partner has with his client list.

The best way to approach this is to find a group of non-competitive businesses that are already servicing your ideal client. Come up with some killer offer you can make them and tell your new JV partner that you'll let him give this offer to his clients as a 'gift'.

Next your partner sends out a marketing piece informing his customers of this 'free gift'. This gives him a lot of satisfied customers and gets you a boatload of new qualified customers for your business.

Listen I'm not going to sugar coat things and tell you all this economic turmoil is just a bunch of baloney made up by the news media. Yes, I do believe they tend to exaggerate things quite a bit, but the problems we're seeing are very real.

However, it doesn't mean you can't still create a thriving, profitable business amidst the storm. All it takes is a little focus, some determination, but most importantly SMART execution of solid business principles.

I've shared 3 such ideas with you today, so now it's up to you to put them into effect for your business! - 33377

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Reality PPC - Generate And Create Profitable PPC Campaigns.

By Suzaku Earlsmith

Whether your campaign is successful or not, that depends on your conversion. This rule is true for each PPC campaign. The situation is a bit different from article marketing. PPC advertisers don't have any problem getting the traffic. Most of them fail to make the money due to low conversion.

These tips can help you cut 80% of your advertising cost and get the most from your campaign:

1. One keyword that works great is brand name. Anyone who's in buying phase won't type one word like money, business or debt. He would probably have in mind of what product, what brand and model to buy. These are some examples: Nikon Coolpix digital camera, Apple Macbook Pro and Canon Powershot SD1200IS.

2. You can get keyword ideas by browsing huge marketplace like Amazon or eBay. Take a look at popular product section. For Amazon, you would probably log on to its best seller section.

3. The tendency to buy is higher when one person needs solution for pain. This concept works great when promoting health markets. You can find tonnes of such keywords like "how to cure hemorrhoid in 48 hours", "how to cope with anxiety" and "how to reduce headache".

4. Understand why your customer needs one product. For example, those who want to buy registry cleaner probably experienced serious registry problem that leads to blue screen, slow computer and error messages.

5. Use your competitors and let them lose the money, instead of you. There are lots of tools that you can utilize to get list of keywords other marketers are bidding on. One example is Keyword Spy Pro.

6. Another way to use your competitors is by searching at Google for that keyword and capture screenshot of others' Google ads. If they withdraw their ads in less than three weeks, the keyword probably won't convert.

7. Use keyword tool like Google Keyword Tool or Keyword Elite in order to seek for high converting keywords. Try avoiding general terms like "make money online" or something like that due to high competition. Brainstorm and think of under the radar keywords if you can.

The conclusion is, in order to get the most from your ads, you need to learn how to use your competitors and keyword research tools properly. - 33377

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PPC Loophole review - The good and bad side of PPC marketing

By Suzaku Earlsmith

In PPC Loophole member's area, members will be exposed to real secrets on how to use Adwords PPC for long-term success in online business. Of course, PPC traffic could be a great traffic source, but there are bunch of drawbacks as well. Indeed, most people who's new to PPC usually will lose thousand of dollars with advertising cost, rather than getting rich with it. Below are the good and bad side of PPC traffic.

These the good side of using PPC advertising:

1. You can get traffic and track for results really fast with PPC. Take this as example. If your website appears on first page of Google, will you get any buyers and make healthy income from it? Unfortunately, SEO method won't allows you to do that. The only way to track your result really fast and answer that question is by using PPC.

2. Guaranteed traffic. For one thing, getting free search engine traffic is hard. Especially with the fact that there is no guarantee the search term will be searched by someone and finally make you money. But PPC is different. All you need is to invest some money and here comes the traffic.

3. You don't need mercy from Google or Yahoo. Hence it is sustainable. There are lots of complicated algorithm when comes to SEO. For example page rank, on page SEO and more untold secrets. Such complications doesn't happen for PPC.

The cons:

1. Less traffic compared to organic listings. Internet users don't like the fact they will be pitched upon arriving at websites with PPC ads, hence they will avoid them. That's why, around 70% to 90% Google users would rather seek for information in organic listings. In fact, they don't even look at PPC ads.

2. The cost-per-click could be extremely high if the keyword is too competitive. If you target under the radar keywords, in less competitive niche, the traffic is really cheap, perhaps less than 10 cents per click. However, if other marketers are also targeting for that term, your maximum cost-per-click could be as high as $2 per click. - 33377

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Inside PPC Loophole - The pros and cons of PPC advertising

By Suzaku Earlsmith

Inside PPC Loophole training program, members will learn methods to manipulate PPC advertising for massive success. However, there is nothing such as perfect traffic strategy. The same goes for PPC. Most new advertisers are losing thousands with PPC advertising, rather than making money from it.

Here, I listed the advantages and disadvantages of using PPC marketing. The advantages:

1. You can get traffic and track for results really fast with PPC. Take this as example. If your website appears on first page of Google, will you get any buyers and make healthy income from it? Unfortunately, SEO method won't allows you to do that. The only way to track your result really fast and answer that question is by using PPC.

2. You can get traffic, guarantee with no hassle. Most people keep testing and trying just to get good ranking in Google or Yahoo. The reason is simple and obvious. SEO is somewhat complicated. Especially when comes with the fact when your website already rank well for that search term, there is not guarantee you will get traffic and make money from it. For PPC, you don't need to build backlinks or paying someone to write content for you. All you need to do is pay straight to Google and they will gladly give you the position.

3. The traffic source is sustainable since you don't need mercy from search engines. Of course, there could be rules like quality score however, it is not strict like free listings. Plus, if you utilize content network properly, you will get much exposure without have to deal with quality score.

The cons:

1. For most search terms, websites listed using PPC ads will get less traffic compared to organic terms. Google users tend to get impression the PPC ads is about paying for products and they don't like that fact. Therefore, 90% searchers would probably look at organic listings and click on them, rather than looking at PPC ads displayed.

2. Maximum cost-per-click usually high if the keyword is discovered by many advertisers already. PPC advertising is cheap if the keyword has less than five competitors. Otherwise, expect high cost-per-click if others are also targeting for the same keyword. - 33377

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How to Get Started With PPC Advertising

By Kelly K. Morgan

Pay per click advertising methods are becoming increasingly attractive to many companies that want to promote their business on the Internet. Instead of relying solely on traffic from organic search results, pay per click advertising platforms such as Google Adwords can help your company achieve prominent placement on the search engine.

You may have to spend a considerable amount for PPC, but you can get a significant ROI, if you do things right. Here are 5 steps to help you launch your PPC campaign:

Step 1: Define your ad budget. Google adwords, and other PPC programs, allow its users to set a daily or maximum ad budget. This option is great for tracking your campaigns and allows you to spend at a level you're comfortable with. Do an initial test or survey your market first and set a low daily limit. On the contrary, you can put up several ads all at once in different markets, if you can afford it. You then retain the ones that produce results and drop the ones that do not work.

Step 2: Identify your willingness to take on risks. Boris Mordkovich, in his book "Pay Per Click Search Engine Marketing Handbook" states that PPC campaigns are less risky than traditional tri-media campaigns. However, he adds that search engines provide different ROIs. Advertising with the more popular search engines may be more costly so you need to decide if you are willing to take on the added risks.

Step 3: Choose your keywords. There are many free online tools that you can use to discover the most relevant keywords for your market. Keywords are the backbone of every pay per click campaigns. Selecting the wrong keywords can be disastrous to your campaign so you need to spend some time to make sure that you get the right keywords. Aside from keyword research, you may have to do A - B split tests to select a winning list of keywords.

Step 4: Monitor the results of your campaign. Pay per click programs can generate click through and traffic reports easily allowing you to optimize your campaign further. Reports will typically include the number of clicks for a certain keyword, the GEO locations of those who clicked, and you can even match the reports to your analytics program to see which keywords resulted in a conversion or sale.

Step 5: Fine-tune your ads. After reviewing the reports and finding out what worked for your campaign, you can stop paying for the keywords that bought in little to no traffic, and focus your efforts on the keywords that offer a better return. Once you have this list of keywords, you can start creating compelling and unique ads, and deciding which markets and locations the ads should appear in.

The secret behind every successful Google Adwords campaign is through optimizing your campaigns by testing and tweaking. These five steps provide a basic blueprint that anyone can follow to create an effective Pay-per-click campaign. - 33377

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