When starting a network marketing or small business using internet marketing, many people have limited experience or knowledge in the industry. This can lead to a few mistakes when applying the first internet marketing strategies for building a successful home based business. Those mistakes can not only cost money, but can also affect one's confidence and motivation.
One of those mistakes is using pay per click marketing without adequate knowledge.
I'm not saying that you should become a theoretical pro before you start marketing your business, but you must learn as much as you can as early as you can. When you start marketing for a successful home based business online, you are likely to use pay per click marketing as it is a very efficient strategy to bring traffic immediately. The problem is that the less you know and apply the right tactics with pay per click marketing, the more it will cost you! Amateur pay per click marketing can be very damaging to your finances in 3 different ways:
1. You may need to pay more per click to have a good position on the search engines 2. You may receive a great amount of traffic, but poor quality leads (quantity vs. quality) 3. You may have poor performing ads which bring no traffic, and therefore no leads and no income, and take you further from having a successful home based business.
I was really pleased when at first I saw how many people were driven to my ads and my website: I was getting great click through rates, my ads were performing well, and many people were even taking the next step on my website and entering their details. BUT, I realised after an expensive month generating more than 1000 clicks and more than 100 leads that I was speaking to the wrong people. Sure, people were interested in learning more about my successful home based business, products and opportunity, but where were all the seriously determined entrepreneur-minded people I was truly looking for? I did get a few great leads out of these numbers, but the truth is, it cost me a lot more time, money and energy than it should have, and in the process the people I was really looking for probably didn't even see my ads.
There are plenty of resources to help you learn how to use pay per click marketing effectively, how to improve your website ranking, and how to reach the right audience and get quality leads. The bottom line is, the less you learn about those principles and techniques, the more it will cost you and the less it will pay off in terms of having a successful home based business.
I have some recommendations for tackling pay per click marketing when you start marketing your successful home based business online:
1. This is a must: Learn the basics on pay per click marketing. The 'Definitive Guide to Google Adwords' by Perry Marshall is a great tool, straight-forward yet comprehensive, and will help you create your campaigns and assess your results.
2. Get some basic knowledge on how websites are picked up and ranked by search engines. You need this so that you can choose an effective title, description, keywords, content and links for your website and to expose your successful home based business.
3. Continue to broaden your knowledge and apply new strategies step by step to continually grow your successful home based business. Do make sure you know the basics before you start spending your entire marketing budget (it may be worth waiting another 1-2 weeks to learn more before marketing your business), and then get into the more advanced stuff. Continually analyse your results and refine your marketing campaigns. Remember that the internet is always changing and what works today may not work forever.
4. Identify your target market. Build your ads to specifically talk to your audience. Ask yourself if your ads could be misleading or have other meanings - this is how you get the wrong people to click on your ads (and pay for it). Ensure that the content on your website is also targeted at your audience; even though you have already been charged for a click by the time they get there, you don't want to waste more time and energy calling the wrong prospects if they opt-in your website. You can use the content on your website to help people pre-qualify themselves to your successful home based business before signing up and becoming a lead.
5. Record and analyse statistics on your leads. How many were not actually looking for your type of product or business? How many were not serious candidates for your successful home based business? How many quality leads resulted from your efforts and investment? How much did each lead cost you? Find out what works and what doesn't work and change your marketing strategies accordingly.
6. Consider this: less traffic (especially the paid one) can be a good thing. You don't want to waste money on bad leads. In terms of cost-effectiveness and getting results, traffic quality is better than traffic quantity in a successful home based business. No more hit and miss.
7. Until you have sufficient knowledge to create campaigns that generate quality leads for yourself, consider using the services of an expert marketer. For example, you may be able to join a marketing cooperative within your company. However, be cautious about purchasing leads from a third party, as you may not know the origin, nature or quality of those leads and their suitability for your successful home based business. - 33377
One of those mistakes is using pay per click marketing without adequate knowledge.
I'm not saying that you should become a theoretical pro before you start marketing your business, but you must learn as much as you can as early as you can. When you start marketing for a successful home based business online, you are likely to use pay per click marketing as it is a very efficient strategy to bring traffic immediately. The problem is that the less you know and apply the right tactics with pay per click marketing, the more it will cost you! Amateur pay per click marketing can be very damaging to your finances in 3 different ways:
1. You may need to pay more per click to have a good position on the search engines 2. You may receive a great amount of traffic, but poor quality leads (quantity vs. quality) 3. You may have poor performing ads which bring no traffic, and therefore no leads and no income, and take you further from having a successful home based business.
I was really pleased when at first I saw how many people were driven to my ads and my website: I was getting great click through rates, my ads were performing well, and many people were even taking the next step on my website and entering their details. BUT, I realised after an expensive month generating more than 1000 clicks and more than 100 leads that I was speaking to the wrong people. Sure, people were interested in learning more about my successful home based business, products and opportunity, but where were all the seriously determined entrepreneur-minded people I was truly looking for? I did get a few great leads out of these numbers, but the truth is, it cost me a lot more time, money and energy than it should have, and in the process the people I was really looking for probably didn't even see my ads.
There are plenty of resources to help you learn how to use pay per click marketing effectively, how to improve your website ranking, and how to reach the right audience and get quality leads. The bottom line is, the less you learn about those principles and techniques, the more it will cost you and the less it will pay off in terms of having a successful home based business.
I have some recommendations for tackling pay per click marketing when you start marketing your successful home based business online:
1. This is a must: Learn the basics on pay per click marketing. The 'Definitive Guide to Google Adwords' by Perry Marshall is a great tool, straight-forward yet comprehensive, and will help you create your campaigns and assess your results.
2. Get some basic knowledge on how websites are picked up and ranked by search engines. You need this so that you can choose an effective title, description, keywords, content and links for your website and to expose your successful home based business.
3. Continue to broaden your knowledge and apply new strategies step by step to continually grow your successful home based business. Do make sure you know the basics before you start spending your entire marketing budget (it may be worth waiting another 1-2 weeks to learn more before marketing your business), and then get into the more advanced stuff. Continually analyse your results and refine your marketing campaigns. Remember that the internet is always changing and what works today may not work forever.
4. Identify your target market. Build your ads to specifically talk to your audience. Ask yourself if your ads could be misleading or have other meanings - this is how you get the wrong people to click on your ads (and pay for it). Ensure that the content on your website is also targeted at your audience; even though you have already been charged for a click by the time they get there, you don't want to waste more time and energy calling the wrong prospects if they opt-in your website. You can use the content on your website to help people pre-qualify themselves to your successful home based business before signing up and becoming a lead.
5. Record and analyse statistics on your leads. How many were not actually looking for your type of product or business? How many were not serious candidates for your successful home based business? How many quality leads resulted from your efforts and investment? How much did each lead cost you? Find out what works and what doesn't work and change your marketing strategies accordingly.
6. Consider this: less traffic (especially the paid one) can be a good thing. You don't want to waste money on bad leads. In terms of cost-effectiveness and getting results, traffic quality is better than traffic quantity in a successful home based business. No more hit and miss.
7. Until you have sufficient knowledge to create campaigns that generate quality leads for yourself, consider using the services of an expert marketer. For example, you may be able to join a marketing cooperative within your company. However, be cautious about purchasing leads from a third party, as you may not know the origin, nature or quality of those leads and their suitability for your successful home based business. - 33377
About the Author:
Justine Simard helps others build a Successful Home Based Business with a true path to financial freedom and personal growth. Start your own business and be guided by a group of successful entrepreneurs in learning and applying all strategies to run a profitable home based business.
