You hear it everywhere that with today's economy its difficult to make it. But I'm here to tell you otherwise. The situation we are in is an actually ideal time to take over your competition, get a flood of new customers and get into position to start making real profits. The real point is to use your head and use all your resources right.
Here are the 3 things you should do immediately to start generating a flood of leads while keeping the costs low.
1. Market Your Business Online The Internet is a huge force and consumers are relying on it big time. Consequently, other media like the yellow pages and newspapers are dying a slow death. If you're still spending money these, I hope it's only because you're already maxing out your Internet marketing efforts.
You see, with Pay Per Click marketing you create targeted ads that position you in front of interested, ready-to-buy prospects at the EXACT moment they're looking for you. Plus, you only pay when someone clicks on your ad.
Apart from PPC, Search Engine Optimization (SEO) is a part of Online marketing that is FREE! SEO is a process of getting your website ranking higher by getting the search engines to recognize you have the right content for certain keywords.
For example, if you're in Pearland, TX and you provide chiropractor services, you'd want to rank well for 'chiropractor Pearland TX'. If you can get your website onto page 1 of Google, the amount of traffic it could generate could keep you busy for the next 5 years.
Really I don't agree with traditional SEO companies who only want to rank your website on the 1st page of Google. With certain techniques you can have your company on every single spot on Google's first page.
2. Utilize Highly Targeted Direct Mail You are wasting your time and money if you are sending out direct mail that is not highly targeted.
Direct mail is still one of the most effective means of generating new prospects and clients, but only if done correctly. Unfortunately, most companies blast out 5,000 postcards to names within a certain area, but they don't give any thought as to how qualified that 'prospect' truly is.
To see real results cut your list down depending on your budget so that you can send out a series of marketing pieces one per month for a whole year to qualified prospects.
Yes it seems like a lot, but the results you'll generate will absolutely blow away the traditional 'blast out 5K postcards in the Spring and in the Fall'.
3. Utilize Joint Venture Relationships This highly powerful method is often forgotten about. I mean who doesn't want to get their marketing message in front of lots of people without the huge time and expenses.
But when you partner up with businesses that are servicing your ideal clients now you bypass both the time and expense parts because you're using the trust and credibility your JV partner has with their client list.
The ideal way to go about this is to locate a non-competitive companies that are servicing your ideal customer. Then come up with a great deal you can offer them and let your new JV partner that they can offer this 'gift' to their clients.
Next your partner sends out a marketing piece informing his customers of this 'free gift'. This gives him a lot of satisfied customers and gets you a boatload of new qualified customers for your business.
Really, things aren't as bad as they sound but I'm not going to tell you they are perfect either.
However, it doesn't mean you can't still create a thriving, profitable business amidst the storm. All it takes is a little focus, some determination, but most importantly SMART execution of solid business principles.
I've shared 3 such ideas with you today, so now it's up to you to put them into effect for your business! - 33377
Here are the 3 things you should do immediately to start generating a flood of leads while keeping the costs low.
1. Market Your Business Online The Internet is a huge force and consumers are relying on it big time. Consequently, other media like the yellow pages and newspapers are dying a slow death. If you're still spending money these, I hope it's only because you're already maxing out your Internet marketing efforts.
You see, with Pay Per Click marketing you create targeted ads that position you in front of interested, ready-to-buy prospects at the EXACT moment they're looking for you. Plus, you only pay when someone clicks on your ad.
Apart from PPC, Search Engine Optimization (SEO) is a part of Online marketing that is FREE! SEO is a process of getting your website ranking higher by getting the search engines to recognize you have the right content for certain keywords.
For example, if you're in Pearland, TX and you provide chiropractor services, you'd want to rank well for 'chiropractor Pearland TX'. If you can get your website onto page 1 of Google, the amount of traffic it could generate could keep you busy for the next 5 years.
Really I don't agree with traditional SEO companies who only want to rank your website on the 1st page of Google. With certain techniques you can have your company on every single spot on Google's first page.
2. Utilize Highly Targeted Direct Mail You are wasting your time and money if you are sending out direct mail that is not highly targeted.
Direct mail is still one of the most effective means of generating new prospects and clients, but only if done correctly. Unfortunately, most companies blast out 5,000 postcards to names within a certain area, but they don't give any thought as to how qualified that 'prospect' truly is.
To see real results cut your list down depending on your budget so that you can send out a series of marketing pieces one per month for a whole year to qualified prospects.
Yes it seems like a lot, but the results you'll generate will absolutely blow away the traditional 'blast out 5K postcards in the Spring and in the Fall'.
3. Utilize Joint Venture Relationships This highly powerful method is often forgotten about. I mean who doesn't want to get their marketing message in front of lots of people without the huge time and expenses.
But when you partner up with businesses that are servicing your ideal clients now you bypass both the time and expense parts because you're using the trust and credibility your JV partner has with their client list.
The ideal way to go about this is to locate a non-competitive companies that are servicing your ideal customer. Then come up with a great deal you can offer them and let your new JV partner that they can offer this 'gift' to their clients.
Next your partner sends out a marketing piece informing his customers of this 'free gift'. This gives him a lot of satisfied customers and gets you a boatload of new qualified customers for your business.
Really, things aren't as bad as they sound but I'm not going to tell you they are perfect either.
However, it doesn't mean you can't still create a thriving, profitable business amidst the storm. All it takes is a little focus, some determination, but most importantly SMART execution of solid business principles.
I've shared 3 such ideas with you today, so now it's up to you to put them into effect for your business! - 33377
About the Author:
John Barry suggests that if you want to learn more about local search marketing or why search engine marketing is better you need to visit his website.
