Inside PPC Loophole training program, members will learn methods to manipulate PPC advertising for massive success. However, there is nothing such as perfect traffic strategy. The same goes for PPC. Most new advertisers are losing thousands with PPC advertising, rather than making money from it.
Here, I listed the advantages and disadvantages of using PPC marketing. The advantages:
1. You can get traffic and track for results really fast with PPC. Take this as example. If your website appears on first page of Google, will you get any buyers and make healthy income from it? Unfortunately, SEO method won't allows you to do that. The only way to track your result really fast and answer that question is by using PPC.
2. You can get traffic, guarantee with no hassle. Most people keep testing and trying just to get good ranking in Google or Yahoo. The reason is simple and obvious. SEO is somewhat complicated. Especially when comes with the fact when your website already rank well for that search term, there is not guarantee you will get traffic and make money from it. For PPC, you don't need to build backlinks or paying someone to write content for you. All you need to do is pay straight to Google and they will gladly give you the position.
3. The traffic source is sustainable since you don't need mercy from search engines. Of course, there could be rules like quality score however, it is not strict like free listings. Plus, if you utilize content network properly, you will get much exposure without have to deal with quality score.
The cons:
1. For most search terms, websites listed using PPC ads will get less traffic compared to organic terms. Google users tend to get impression the PPC ads is about paying for products and they don't like that fact. Therefore, 90% searchers would probably look at organic listings and click on them, rather than looking at PPC ads displayed.
2. Maximum cost-per-click usually high if the keyword is discovered by many advertisers already. PPC advertising is cheap if the keyword has less than five competitors. Otherwise, expect high cost-per-click if others are also targeting for the same keyword. - 33377
Here, I listed the advantages and disadvantages of using PPC marketing. The advantages:
1. You can get traffic and track for results really fast with PPC. Take this as example. If your website appears on first page of Google, will you get any buyers and make healthy income from it? Unfortunately, SEO method won't allows you to do that. The only way to track your result really fast and answer that question is by using PPC.
2. You can get traffic, guarantee with no hassle. Most people keep testing and trying just to get good ranking in Google or Yahoo. The reason is simple and obvious. SEO is somewhat complicated. Especially when comes with the fact when your website already rank well for that search term, there is not guarantee you will get traffic and make money from it. For PPC, you don't need to build backlinks or paying someone to write content for you. All you need to do is pay straight to Google and they will gladly give you the position.
3. The traffic source is sustainable since you don't need mercy from search engines. Of course, there could be rules like quality score however, it is not strict like free listings. Plus, if you utilize content network properly, you will get much exposure without have to deal with quality score.
The cons:
1. For most search terms, websites listed using PPC ads will get less traffic compared to organic terms. Google users tend to get impression the PPC ads is about paying for products and they don't like that fact. Therefore, 90% searchers would probably look at organic listings and click on them, rather than looking at PPC ads displayed.
2. Maximum cost-per-click usually high if the keyword is discovered by many advertisers already. PPC advertising is cheap if the keyword has less than five competitors. Otherwise, expect high cost-per-click if others are also targeting for the same keyword. - 33377
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