PPC Loophole members will stand a chance to learn how to quadruple traffic using Google Adwords PPC without much work. As PPC user, you might skip backlinks and other problems related to SEO, but don't expect too much traffic from each keyword. In most cases, Google will display your ads as small text on right side of their search result.
Hence, you can expect lower click through rate compared to free listings, especially when you are in position five or lower. Remember, Google really concerns about your click through rate and reward higher quality score based on your CTR. Below, I listed tips on how to attract more click and get more PPC traffic:
1. Optimize your ads for better quality score. Google will rank a relevant advertiser higher than the rest. So, make sure to optimize your ads, including the text, landing page and keywords so they will match with each other and stays relevant.
2. Increase the bid price and get position three or higher. If you are using PPC for a while, you will notice that overall CTR for position one, two and three is higher. Usually, Google will place ads in third position in the middle, so it will be more attractive and looks similar to organic search results. That's why the CTR is much higher. One way to make your ads being placed at such position is by increasing bid price.
3. Test and try writing better ads. Remember to include the keyword inside your ads title and its description. Adding the keywords will attract more clicks since Google will display the text in bold. Plus, you will be rewarded higher quality score and position due to relevancy factor.
4. Adding scarcity factors. Unless if you are promoting an established brand, people tend to get skeptical and afraid of scam products. From my experiments, it is proven that adding words like "warning", "lies", "don't buy" and "scam" will result in better CTR.
5. Use even more specific keywords. The more specific your keywords, the more you understand your customers. The easier you state the benefits of your product in the ads text. This will result in higher CTR.
6. Ask question. If you put a normal statement, they will tend to ignore. However, if you ask them something, they will stop, answer the question and click if your description is relevant to their problem. Very useful tricks when comes to problem related keywords.
7. Avoid as many competition as you can. Too many competition will result in high cost-per-click and low click through rate. Think about less competitive keywords. You might utilize tools like Market Samurai or Keyword Elite to generate such keywords. - 33377
Hence, you can expect lower click through rate compared to free listings, especially when you are in position five or lower. Remember, Google really concerns about your click through rate and reward higher quality score based on your CTR. Below, I listed tips on how to attract more click and get more PPC traffic:
1. Optimize your ads for better quality score. Google will rank a relevant advertiser higher than the rest. So, make sure to optimize your ads, including the text, landing page and keywords so they will match with each other and stays relevant.
2. Increase the bid price and get position three or higher. If you are using PPC for a while, you will notice that overall CTR for position one, two and three is higher. Usually, Google will place ads in third position in the middle, so it will be more attractive and looks similar to organic search results. That's why the CTR is much higher. One way to make your ads being placed at such position is by increasing bid price.
3. Test and try writing better ads. Remember to include the keyword inside your ads title and its description. Adding the keywords will attract more clicks since Google will display the text in bold. Plus, you will be rewarded higher quality score and position due to relevancy factor.
4. Adding scarcity factors. Unless if you are promoting an established brand, people tend to get skeptical and afraid of scam products. From my experiments, it is proven that adding words like "warning", "lies", "don't buy" and "scam" will result in better CTR.
5. Use even more specific keywords. The more specific your keywords, the more you understand your customers. The easier you state the benefits of your product in the ads text. This will result in higher CTR.
6. Ask question. If you put a normal statement, they will tend to ignore. However, if you ask them something, they will stop, answer the question and click if your description is relevant to their problem. Very useful tricks when comes to problem related keywords.
7. Avoid as many competition as you can. Too many competition will result in high cost-per-click and low click through rate. Think about less competitive keywords. You might utilize tools like Market Samurai or Keyword Elite to generate such keywords. - 33377
About the Author:
PPC Loophole program provides more training and videos on how to improve quality score, get more traffic and avoid Google slap. Discover more about PPC Loophole training at ppcloophole2.com.
