You hear it everywhere that with today's economy its difficult to make it. But I'm here to tell you otherwise. The situation we are in is an actually ideal time to take over your competition, get a flood of new customers and get into position to start making real profits. The real point is to use your head and use all your resources right.
What I am going to share with you are the 3 things you need to do right now to generate tons of leads in the most cost effective manner.
1. Market Your Local Business Online Customers are counting on the Internet more than ever to find businesses they want to use. Unlike media like the yellow pages and the newspapers who are fading away, the Internet is gaining momentum. You should not be using these media unless you are already maximizing your budget on Internet marketing.
With Pay Per Click marketing you can make targeted ads that put you in front of ready to buy prospects right at the time they are looking for you. Also you are only paying when someone clicks on your ad.
It is called "Pay" per click for a reason, you are spending a lil money to get someone to come to your site. Another area of online marketing that is more cost effective (FREE!) is Search Engine Optimization (SEO). This is the process of making your website appealing to the search engines so you get ranked high for certain keywords.
For example, if you're in Pearland, TX and you provide chiropractor services, you'd want to rank well for 'chiropractor Pearland TX'. If you can get your website onto page 1 of Google, the amount of traffic it could generate could keep you busy for the next 5 years.
Most SEO companies only try to get you one spot on the 1st page of Google but with certain techniques you can have your company in every position of the search engines.
2. Add Highly Targeted Direct Mail Your money and time are being wasted if you are just sending out direct mail that is not highly targeted.
The most effective means of getting new customers is still direct mail but that is only if its done right. Most companies send out thousands of postcards to people in a general area but don't consider if they really are a prospect.
To see real results cut your list down depending on your budget so that you can send out a series of marketing pieces one per month for a whole year to qualified prospects.
I know it sounds like overkill but your results will far outweigh your traditional random blasting out of marketing pieces.
3. Utilize Joint Venture Partnerships This highly powerful method is often forgotten about. I mean who doesn't want to get their marketing message in front of lots of people without the huge time and expenses.
But when you partner up with businesses that are already servicing your ideal client you bypass both the time and expense part because you're borrowing the trust and credibility your JV partner has with his client list.
The best way to approach this is to find a group of non-competitive businesses that are already servicing your ideal client. Come up with some killer offer you can make them and tell your new JV partner that you'll let him give this offer to his clients as a 'gift'.
Next your partner sends out a marketing piece informing his customers of this 'free gift'. This gives him a lot of satisfied customers and gets you a boatload of new qualified customers for your business.
Listen I'm not going to sugar coat things and tell you all this economic turmoil is just a bunch of baloney made up by the news media. Yes, I do believe they tend to exaggerate things quite a bit, but the problems we're seeing are very real.
However, it doesn't mean you can't still create a thriving, profitable business amidst the storm. All it takes is a little focus, some determination, but most importantly SMART execution of solid business principles.
I've shared 3 such ideas with you today, so now it's up to you to put them into effect for your business! - 33377
What I am going to share with you are the 3 things you need to do right now to generate tons of leads in the most cost effective manner.
1. Market Your Local Business Online Customers are counting on the Internet more than ever to find businesses they want to use. Unlike media like the yellow pages and the newspapers who are fading away, the Internet is gaining momentum. You should not be using these media unless you are already maximizing your budget on Internet marketing.
With Pay Per Click marketing you can make targeted ads that put you in front of ready to buy prospects right at the time they are looking for you. Also you are only paying when someone clicks on your ad.
It is called "Pay" per click for a reason, you are spending a lil money to get someone to come to your site. Another area of online marketing that is more cost effective (FREE!) is Search Engine Optimization (SEO). This is the process of making your website appealing to the search engines so you get ranked high for certain keywords.
For example, if you're in Pearland, TX and you provide chiropractor services, you'd want to rank well for 'chiropractor Pearland TX'. If you can get your website onto page 1 of Google, the amount of traffic it could generate could keep you busy for the next 5 years.
Most SEO companies only try to get you one spot on the 1st page of Google but with certain techniques you can have your company in every position of the search engines.
2. Add Highly Targeted Direct Mail Your money and time are being wasted if you are just sending out direct mail that is not highly targeted.
The most effective means of getting new customers is still direct mail but that is only if its done right. Most companies send out thousands of postcards to people in a general area but don't consider if they really are a prospect.
To see real results cut your list down depending on your budget so that you can send out a series of marketing pieces one per month for a whole year to qualified prospects.
I know it sounds like overkill but your results will far outweigh your traditional random blasting out of marketing pieces.
3. Utilize Joint Venture Partnerships This highly powerful method is often forgotten about. I mean who doesn't want to get their marketing message in front of lots of people without the huge time and expenses.
But when you partner up with businesses that are already servicing your ideal client you bypass both the time and expense part because you're borrowing the trust and credibility your JV partner has with his client list.
The best way to approach this is to find a group of non-competitive businesses that are already servicing your ideal client. Come up with some killer offer you can make them and tell your new JV partner that you'll let him give this offer to his clients as a 'gift'.
Next your partner sends out a marketing piece informing his customers of this 'free gift'. This gives him a lot of satisfied customers and gets you a boatload of new qualified customers for your business.
Listen I'm not going to sugar coat things and tell you all this economic turmoil is just a bunch of baloney made up by the news media. Yes, I do believe they tend to exaggerate things quite a bit, but the problems we're seeing are very real.
However, it doesn't mean you can't still create a thriving, profitable business amidst the storm. All it takes is a little focus, some determination, but most importantly SMART execution of solid business principles.
I've shared 3 such ideas with you today, so now it's up to you to put them into effect for your business! - 33377
About the Author:
John Barry suggests that if you want to learn more about Pearland SEO or how to get multiple links on the 1st page of google you need to visit his website.
