PPC Loophole review - The good and bad side of PPC marketing

By Suzaku Earlsmith

In PPC Loophole member's area, members will be exposed to real secrets on how to use Adwords PPC for long-term success in online business. Of course, PPC traffic could be a great traffic source, but there are bunch of drawbacks as well. Indeed, most people who's new to PPC usually will lose thousand of dollars with advertising cost, rather than getting rich with it. Below are the good and bad side of PPC traffic.

These the good side of using PPC advertising:

1. You can get traffic and track for results really fast with PPC. Take this as example. If your website appears on first page of Google, will you get any buyers and make healthy income from it? Unfortunately, SEO method won't allows you to do that. The only way to track your result really fast and answer that question is by using PPC.

2. Guaranteed traffic. For one thing, getting free search engine traffic is hard. Especially with the fact that there is no guarantee the search term will be searched by someone and finally make you money. But PPC is different. All you need is to invest some money and here comes the traffic.

3. You don't need mercy from Google or Yahoo. Hence it is sustainable. There are lots of complicated algorithm when comes to SEO. For example page rank, on page SEO and more untold secrets. Such complications doesn't happen for PPC.

The cons:

1. Less traffic compared to organic listings. Internet users don't like the fact they will be pitched upon arriving at websites with PPC ads, hence they will avoid them. That's why, around 70% to 90% Google users would rather seek for information in organic listings. In fact, they don't even look at PPC ads.

2. The cost-per-click could be extremely high if the keyword is too competitive. If you target under the radar keywords, in less competitive niche, the traffic is really cheap, perhaps less than 10 cents per click. However, if other marketers are also targeting for that term, your maximum cost-per-click could be as high as $2 per click. - 33377

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