Using Content Networks To Improve PPC Results

By Michael Fleischner

When starting out in pay-per-click marketing, there wasn't a lot of information on the web about the different types of Adwords related networks including search, search partners, or Google's content network. Unfortunately the same is true today.

Much of the available information online comes from pay per click gurus who have extensive experience with pay per click marketing. The reality is that these folks have tried and failed on a large scale. They now share this information but at a high cost. The end result is that most PPC marketers abandon pay per click altogether and just focus on search.

Many people are making money today on Google's content network thanks to the help of new resources and information. As more online marketing professionals have been using pay-per-click and working to enhance the overall quality of their campaigns, they've been turning to Content Network advertising in large numbers. As they learn, they share their information and improve the overall interest in making money with content.

One of the most popular strategies is grouping related keywords for your content network Ad groups. An ad group is a set of related keywords used to trigger a pay-per-click ad. By using about 30 to 50 keywords per adgroup, search engines have a better way to classify your targeted content and serve up ads appropriately. The result is a higher click through rate, quality score, and related cost reduction.

One of the most well known research tools associated with the content network is Content Bully. This product is offered by the same team that developed PPC Bully which extracts the most profitable PPC campaigns based on numerous data elements. Content Bully provides the same level of research, providing guidance on profitable pay per click campaigns via the content network.

The benefit of using online tools to assess current content network results is that doing so saves time and energy. Content network related ads often have to run for some time before you can determine true effectiveness. By using a tool such as Content Bully, much of the time, energy, and effort required to analyze the effectiveness of a PPC campaign is removed, allowing you to focus making large scale campaigns all that more effective.

Not only can PPC software help with identifying profitable campaigns on the content network, but it can also help you choose the best affiliate products to market. When you know where advertisers are spending significant marketing dollars, you quickly see the products they are promoting and how they're promoting them. This is just one of the best ways to find affiliate products quickly. So consider how you can best identify which products to sell and how to sell them.

Once you've had an chance to research the best practices associated with PPC marketing on content related networks, consider using software or informational products to help generate profitable results. This can be done easily as there are a number of products available online and free downloads. Consider using a web based tool to reduce your workload and improve results. You'll need to scale your efforts if you want to succeed. - 33377

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